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STERLING WHITE LABEL

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Sterling is a leading broker-neutral provider of customizable professional trading technology

Focus on your core business and allow Sterling to manage the performance and functionality needed for traders to compete in today’s markets with access to latest technology.

ABOUT THE STERLING WHITE LABEL

Sophisticated platform tools are critical in maintaining an edge while trading to increase productivity and maximize profitability. Sterling is a leading broker-neutral provider of customizable professional trading technology paired with the best customer service in the industry from in-house experienced and knowledgeable professionals.

Recognized worldwide in the financial community for exceptional trading technologies and connectivity solutions, Sterling’s professional trading platforms, risk and compliance technology and trading infrastructure products serve the global equities, equity options, and futures markets.

TECHNOLOGY HIGHLIGHTS

  • Execution, Pre & Post Trade Risk
  • Margin Requirements & Compliance Reporting
  • Front-End & Back-End, OMS, Middle & Back Office Software Solutions
  • Web & Mobile Capability
  • Easily Connect Through API to 3rd Party Execution, Clearing & Market Data Providers

PACKAGE DELIVERABLES

  • C++ Platform (Optional Web & Mobile Add-on)
  • Custom Logo
  • Custom Default Layout
  • Platform Overview Tear Sheet
  • Product Overview Webinar & Video
  • Custom New Account Emails
  • Real-Time Training, Troubleshooting & Personalized Support from the In-House STT Client Services Team

ADDITIONAL DETAILS

Defined Product Offering:

White label C++ platform is based on Sterling Trader® Pro code for equities and options with minimal non-inclusions and functionality limitations. STT will support clients via normal in-house client services team.

Eligibility Requirements:
  • Available only to users approved for non professional status by MDMS according to NYSE/NSDQ exchange rules
  • Not available to traders who have been a Sterling Trader® Pro user in last 12 months – a second account can be added at this rate
  • One-Year white label platform term
Add-Ons:

Sterling Trader® Web and Sterling Trader® Mobile are available to include in the White Label Package.

Custom Platform Training: *Please contact us for functionality limitations, exclusions, terminal quantities and pricing **Published market data charges apply and are not included
 

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