Sterling Trading Tech Unveils Global Rebrand To Support Accelerated Growth

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CHICAGO – April 5, 2022 – Sterling Trading Tech (STT), a leader in multi-asset class technology solutions for the capital markets, is pleased to announce the completion of an extensive rebranding effort to better reflect its position as a leader within the industry.

The rebrand initiative allowed STT to take a fresh and forward-looking approach to the market as it continues to grow in product development and global expansion. STT’s comprehensive technology caters to the complete trade lifecycle for trading platforms, OMS, risk and margin management solutions for equities, equity options, futures, and digital asset trading.

“The investment in our rebrand will help drive STT into the future,” states Farid Naib, CEO, Sterling Trading Tech. “Our visual identity must mirror our commitment to evolve and stay ahead of industry trends and market changes while supporting the needs of our clients.”

As part of its new branding, STT launched an updated corporate website ( featuring an improved user experience and a comprehensive solution guide to assist in matching its offerings with clients’ needs.

“STT has been growing and releasing new products at a record pace,” states Jim Nevotti, President, Sterling Trading Tech. “The rebrand allows us the opportunity to showcase our newest technology initiatives as we continue to lead the way in providing technology to the capital markets.”

As one of the leading providers of equity and equity options trading solutions, STT offers trading platforms, OMS and infrastructure solutions, and risk and margin tools. Its professional and retail trading platforms are available to the global trading community for equities, options, futures, and digital assets. Platforms and products can be white labeled to enhance clients’ brand identity.

About Sterling Trading Tech (
Sterling Trading Tech (STT) is a leading provider of professional trading technology solutions for the global equities, equity options, and futures markets. With over 100 clients including leading brokers, clearing firms and prop groups in over 20 countries, STT provides solutions tailored to clients’ needs. STT is committed to providing fast, stable technology along with outstanding customer service. STT provides trading platforms, OMS and risk products to its clients.

Sterling Trading Tech Media Contact:
Melinda Joseph
(312) 517-3569



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