Sterling Trading Tech Launches Enhanced White Label Offering

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CHICAGO – December 16, 2021 – Sterling Trading Tech (STT), a leader in SaaS based trading technology solutions for equity, futures, and digital assets for the capital markets released enhancements for its white label trading solutions, including the ability to have client branded emails and text alerts created.

Sterling offers a white label solution for clients that want to offer a branded experience for their business. The white label build is customized with in-platform branding, unique client specific layouts and configurations, a branded market data entitlements website, and branded account emails. Sterling Trader® Pro, Sterling Trader® Web and Sterling Trader® Mobile are available as the white label offering suite of platforms.

White labeling includes Sterlings’ best-in-class support from its in-house client service team for real-time training and troubleshooting. Enhancements to the STT white label offering include branded text and email alerts and a new digital user guide allowing clients to self-support large numbers of traders by providing an easy-to-use knowledge base for their end users. Email and SMS messages are available for order placement, order execution, and price alerts. STT messages are also supported on the iWatch. Additionally, the Sterling white label solution now includes branded video tutorials and branded product tear sheets.

“We have seen a growing trend of clients that want a white-labeled solution for a seamless branded customer experience,” states Jim Nevotti, President, Sterling Trading Tech. “As a leading trading platform provider for all trader types, we pride ourselves on offering configurable solutions that allow our clients to grow and scale their business.”

The STT white label offering can also be fully integrated into the Sterling OMS and the Sterling Risk and Margin system. White label clients can take advantage of Sterling’s complete technology solution including the Sterling Risk and Margin and Sterling OMS’ suite of APIs, GUI’s, configurable order routing, easy-to-use management console to streamline their operations and increase workflow efficiency.

As one of the leading providers of equity and equity options trading solutions, STT offers trading platforms, OMS and infrastructure solutions, and risk and margin tools. Its professional and retail trading platforms are available to the global trading community for equities, options, futures, and digital assets.

About Sterling Trading Tech (
Sterling Trading Tech (STT) is a leading provider of professional trading technology solutions for the global equities, equity options and futures markets. With over 100 clients including leading brokers, clearing firms and prop groups in over 20 countries, STT provides solutions tailored to clients’ needs. STT is committed to providing fast, stable technology along with outstanding customer service. STT provides trading platforms, OMS and risk products to its clients.

Sterling Trading Tech Media Contact:
Melinda Joseph
(312) 517-3569

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